Songtradr Acquires Leading Global Music Licensing Agency, Big Sync Music
Expands Music Licensing Opportunities for Artists and Brands Worldwide
February 19, 2019, SANTA MONICA, Calif. and LONDON, U.K., -- Songtradr, the largest music licensing platform in the world, today announced it has acquired Big Sync Music Ltd, the world’s leading full service, creative music licensing agency.
Headquartered in London, with an APAC-focused team in Singapore and a North/South America-focused team in New York, Big Sync is the largest global music buyer of its kind. Music is sourced for local, regional and worldwide advertising campaigns on behalf of household brands, from Dove, Knorr, Magnum, and AXE to Johnnie Walker, Samsung, Amazon, and Lipton. Songtradr is the only fully-automated, open music licensing marketplace in the world, with over 400,000 artists and catalogs from 190+ countries, developing real-time data intelligence, such as the utilization of streaming and social metadata to guide the licensing experience.
Big Sync will continue to provide independent music supervision, composition, licensing and rights management services to its blue-chip clients. The acquisition represents a paradigm shift for music licensing worldwide, providing brands, rights owners, creative agencies and artists, unmatched services, and increased transparency.
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